Berkeley is a health and wellness, fashion, and lifestyle creator, and the co-founder of 4AM Studios. As a former D1 athlete who studied marketing at Northwestern University, Berkeley’s background in football taught him the importance of discipline, preparation, and adaptability—qualities that now fuel his work in content creation and social media strategy, driving brand growth for his clients. As co-founder of 4AM Studios, alongside his wife Malyssa, Berkeley works behind the scenes to elevate brands by leveraging user-generated content (UGC) and innovative social media campaigns. His focus is on producing content that not only engages but converts, driving both paid ad success and organic social growth.

Berkeley's expertise as the sole in-house photographer, videographer, and social media director for Togethership Sports Academy allowed him to grow their follower base from zero to over 150k in just six months, greatly enhancing their digital presence and attracting global talent. His freelance work with a variety of clients has further honed his skills in content creation, brand storytelling, and advanced advertising strategies.

Berkeley has also shared his insights as a distinguished panelist at Amazon's headquarters, where he was recognized as one of their top-converting creators. His work remains focused on helping brands thrive through strategic content, making him a key player in the industry.